Bombas, 2024

Bombas makes the most comfortable socks (and now clothing) in the history of feet.
But how do you show that comfort without falling back on sleepy tropes and cozy clichés? And how do you spotlight their expanding apparel line—while keeping socks at the center for holiday gifting?

The idea - So comfortable, it’s absurd.

Art Director - I led creative concepting, visual development, and post-production execution in close collaboration with the director and production house (Art Camp). My focus was on establishing a cohesive visual language across every frame—from color and type to wardrobe and VFX—ensuring consistency across all touchpoints.

Execution - In partnership with Bombas and Art Camp, we built a surreal, dreamlike campaign that leaned into the extremes of comfort—a cozy world where soft gets weird. The spot blends practical and digital effects to create a warm, whimsical world where viewers could almost feel the comfort through the screen.

Outcome - The hero :30 multi-category spot was then versioned into multiple :15 cutdowns—each focused on a specific product line (Socks, Underwear, Tees) and Bombas’ One-for-One mission.