Female Founders for Harris, 2024

Female Founders for Harris is an initiative by women business leaders big and small for the Harris campaign. The goal was to amass the largest ever group of civically minded women business owners across the country in support of the campaign. Not to mention finishing in RECORD time.

The Idea — Positively Bold
Design a brand that reflects Kamala’s optimism and electric presence—something confident, inclusive, and undeniably eye-catching. The identity needed to feel civic and stylish, grassroots and high-impact, political and personal.

The Design - As Art Director and Design Lead, I helped craft an identity bursting with bold optimism and visual punch. The art direction embraced a meme-like sensibility—fun, irreverent, and designed to fuel a joyful, positive movement.

The logo’s upward trajectory and continuous through-line symbolize the collective momentum possible when women rally behind Harris’s vision for the future.

To amplify the brand socially, we designed a neon green hat, sunnies, and earrings as a sticker pack—giving female founders playful, expressive tools to show support across their own channels.

Outcome - The identity helped launch a movement that looked nothing like politics-as-usual. Female Founders for Harris became a bold, optimistic show of force— a spark for visibility, action, and solidarity.