1000 Words
Creative Director
Elinor O’Brien
Font Design
Elinor O’Brien
Interaction Design
Josh Pollard
(00) Zoma is a pixel-based calligraphic typeface built to hold
more than just letters. It holds context.
Each glyph is designed to embed imagery, revealing how words like
“beef” or “rat” shift meaning depending on culture, bias, or
generation. Built as part of an interactive site, the project
explores language as a living system. Where form and content
collide and typography becomes the message not just the vehicle.
(01) Rollover to inspect new definitions of rat
Snitch, Pizza Rat, Rat boy summer (shout out Matty Healey, Mike Faust, Timothee Chamalet), Rizzo the Rat, Remy from Ratatouille, Mickey Mouse, rodent.
This project applies typography as cultural critique. We wanted to build a site where we explore how words come with many meanings - hard to embed into one type file.
(01) Rollover to inspect new definitions of rat
Snitch, Pizza Rat, Rat boy summer (shout out Matty Healey, Mike Faust, Timothee Chamalet), Rizzo the Rat, Remy from Ratatouille, Mickey Mouse, rodent.