1000 Words

Personal Project
Type Design
Interactive

Creative Director
Elinor O’Brien

Font Design
Elinor O’Brien

Creative Coding/
Interaction Design
Josh Pollard

(00) This experimental type project explores how meaning shifts with context. Built from a custom high-contrast display font where binary pixels meet calligraphic flair, each word explores the dual meanings words have with every interaction. Every pixel is a container for interpretation; hover over “beef,” and watch it become protein or a full-blown “X” meltdown. Typography that can respond, redefine, and reflect the fluidity of the world we read in.

(01) Rollover to interact.

Hot. Spicy food. Stolen goods. A win streak. A lead. A trending meltdown. An outfit. A felony. A flirt. A fight. A fast approach. A high-speed chase. A Labubu doll. As the philosopher Paris Hilton once said: “That’s hot.”

A picture says a thousand words but what if a word could hold a thousand pictures?

(02) Click to explore. Rollover to interact.

Fall. A change in season. A trip. Falling in love. Stock prices. Empires. Humpty Dumpty. Gravity wins.

(03) Click to explore. Rollover to interact.

Viral. A flu. A post. A PR disaster. Contagion or content; either way it's spreading.

(04) Click to explore. Rollover to interact.

Beef. A gymbro. A protein source. A very public meltdown. Cooked either way.

zoma

Zoma is a high-contrast display typeface where binary pixels collide with calligraphic form. Designed with a slanted stress, it’s expressive and dramatic. Built for headline use.

Public Licensing - Autumn 2025

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Elinor O'Brien
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Elinor O'Brien
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elinorobrien@hotmail.co.uk

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