Rubi, 2023

Rubi turns captured CO₂ into textiles—but its brand didn’t reflect the wonder or elegance of that innovation. Like their technology, the identity needed to mimic nature—feeling alive, intelligent, and symbiotic.

The Idea - Symbiotic Sensibility

We built a brand inspired by the harmony of natural systems. From an ambigram monogram to carbon-capture patterns and joyful, group-led photography, the identity mirrors Rubi’s mission: a supply chain that gives back to the planet. The new identity brings clarity and emotional weight to Rubi’s mission—helping them scale visibility, trust, and climate-positive partnerships across the fashion industry.

Art Director - As Art Director and Managing Designer, I led the creative from concept through execution (along with design lead Jessica Gracia)—bridging science and storytelling across every brand touchpoint.