1000 Words
Creative Director
Elinor O’Brien
Font Design
Elinor O’Brien
Interaction Design
Josh Pollard
(00) This experimental type project explores how meaning shifts with context. Built from a custom high-contrast display font where binary pixels meet calligraphic flair, each word explores the dual meanings words have with every interaction. Every pixel is a container for interpretation; hover over “beef,” and watch it become protein or a full-blown “X” meltdown. Typography that can respond, redefine, and reflect the fluidity of the world we read in. Built to hold contradictions, not resolve it.
(01) Rollover to explore Beef
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- The flesh of a cow, bull, or ox, used as food. / Flesh or muscle, typically when well developed. / A complaint or grievance, argument.
A picture says a thousand words but what if a word could hold a thousand pictures?
(02) Rollover to explore Fall
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- The season of the year between summer and winter,/ Move downward, typically rapidly and freely without control, from a higher to a lower level.
(04) Rollover to explore Rat
Snitch, Pizza Rat, Rat boy summer (shout out Matty Healey, Mike Faust, Timothee Chamalet), Rizzo the Rat, Remy from Ratatouille, Mickey Mouse, rodent.
